UPCYCLE Technologies Inc. (hereinafter referred to as “the Company”) participated in “KIX in NIIGATA,” an event jointly organized by the Japan Business Federation (Keidanren) and Niigata Prefecture, held on November 6, 2026, at NINNO, an innovation hub in Niigata City.
The event was held as part of Keidanren Innovation Crossing (KIX), an initiative designed to promote collaboration between startups and large corporations. It aimed to support the growth of startups in Niigata Prefecture and contribute to regional economic development by creating opportunities for business partnerships, investment, procurement, and new business development.
Ten startups from Niigata Prefecture delivered pitches at the event. Representing the Company, Masatsuna Ogi, Representative Director and CEO, introduced its resource recovery business utilizing proprietary catalytic low-temperature carbonization technology to transform organic waste into valuable resources.
About KIX in NIIGATA
Keidanren Innovation Crossing (KIX) is a pitch and networking initiative organized by Keidanren to promote collaboration between startups and large corporations. By connecting the technologies and business ideas of startups with the business networks, resources, and capabilities of established companies, KIX aims to create new business opportunities.
KIX in NIIGATA was organized through collaboration between Keidanren and Niigata Prefecture to support the growth of local startups and contribute to regional economic development. The event provided an opportunity for startups based in Niigata to present their technologies, services, and business visions to major corporations and explore potential partnerships beyond the region.
The initiative places particular emphasis on turning business connections into concrete collaboration opportunities. Potential forms of collaboration include new business development, strategic partnerships, investment, and procurement. For startups, the event provides opportunities to connect with companies they might otherwise have limited access to and explore new possibilities for business expansion.
Regional Innovation Sessions and Startup Pitches
The event program featured a talk session focused on innovation through regional collaboration, pitches by ten startups from Niigata Prefecture, and networking opportunities for participating companies.
The talk session brought together speakers involved in regional innovation and business collaboration, highlighting the potential for creating new value through partnerships between local businesses and startups.
During the startup pitch session, ten companies operating in diverse fields, including food, agriculture, environmental solutions, healthcare, and robotics, introduced their technologies and services. A networking session followed, providing participants with opportunities to exchange ideas and explore potential collaborations and new business initiatives.
Introducing Our Resource Circulation Business
Guided by its vision of “Building Infrastructure that Transforms Waste into Resources,” the Company is developing and commercializing technologies that convert organic waste, including food processing residues, into valuable resources.
During the pitch, the Company introduced its proprietary catalytic low-temperature carbonization technology, which processes organic waste at approximately 130°C. Through a decentralized model that enables waste treatment and resource recovery close to the point of generation, the Company aims to reduce transportation and waste management costs, as well as associated CO₂ emissions.
The presentation also highlighted the Company’s business model for utilizing recovered materials as fuel and soil improvement materials, with the goal of reducing waste management burdens while establishing locally integrated resource circulation systems.
Expanding Resource Circulation Through Business Collaboration
Establishing the resource circulation infrastructure envisioned by the Company requires collaboration among various stakeholders, including businesses that generate organic waste, companies that utilize recovered materials, and partners involved in equipment development and technological innovation.
Through its participation in KIX in NIIGATA, the Company aims to build on the technologies and business vision presented at the event to explore future partnerships and business development opportunities. As a startup originating from Niigata, the Company will continue working toward the practical implementation of systems that transform locally generated organic waste into valuable resources.
