UPCYCLE Technologies was selected for the final presentation of NVA Pitch 2026, organized by the Niigata Venture Association. On November 4, 2026, CEO Masatsuna Ogi delivered a final pitch introducing the Company’s organic waste resource recovery business and proprietary catalytic low-temperature carbonization technology.
At the final presentation of NVA Pitch 2026, held on November 4, 2026, Masatsuna Ogi, Representative Director and CEO of UPCYCLE Technologies, delivered a final pitch introducing the Company’s organic waste resource recovery business utilizing its proprietary catalytic low-temperature carbonization technology.
About NVA Pitch 2026
NVA Pitch 2026 is a business plan competition organized by the Niigata Venture Association (NVA). The competition aims to foster the next generation of high-growth startups and second-generation businesses originating from Niigata Prefecture, supporting companies seeking to expand their businesses across Japan and internationally.
The competition welcomes a wide range of participants, including aspiring entrepreneurs, early-stage startups, corporate entrepreneurs launching new businesses, companies establishing subsidiaries, and existing businesses pursuing new growth opportunities through second-generation entrepreneurship.
Companies selected through the initial application screening process are invited to present their business plans at the final event. UPCYCLE Technologies was selected as one of the companies to participate in the final pitch.
Our Presentation at the Final Pitch
Based in Niigata City, UPCYCLE Technologies is developing and commercializing technology that transforms organic waste, including food and agricultural residues, into valuable resources. Through its proprietary catalytic low-temperature carbonization technology, the Company aims to establish a resource circulation model that converts organic residues, traditionally treated as waste, into materials for applications such as fuel and soil improvement.
A key feature of the Company’s technology is its ability to carbonize organic waste at a relatively low temperature of approximately 130°C. The Company is also developing a compact, decentralized processing model designed to treat waste at or near the point of generation, with the aim of reducing transportation and waste management burdens while enabling local resource utilization.
During the final pitch, the Company presented its vision of “Building Infrastructure that Transforms Waste into Resources” and its business concept of utilizing locally generated organic waste as valuable resources through its proprietary technology.
The Company’s approach focuses on transforming underutilized materials generated by food manufacturers, agricultural businesses, and other industries into valuable resources rather than simply disposing of them. Establishing a system in which these resources can be utilized within local communities is a fundamental part of the resource circulation infrastructure the Company aims to develop.
Future Outlook
Although the Company did not receive an award at the final presentation, participating in NVA Pitch 2026 provided an opportunity to showcase its technological development, business vision, and future growth strategy as a startup based in Niigata.
Expanding organic waste resource recovery requires not only technological development but also collaboration among waste-generating businesses, companies that utilize recovered resources, local governments, and other stakeholders. UPCYCLE Technologies will continue verifying its technology through demonstration projects, developing applications for recovered materials, and working toward the establishment of a commercially sustainable business model.
The Company will continue promoting new resource circulation initiatives originating from Niigata, transforming locally generated organic waste into valuable resources. Guided by its vision of “Building Infrastructure that Transforms Waste into Resources,” UPCYCLE Technologies remains committed to advancing the practical implementation of its technology and expanding its business.
